Reno/Tahoe's Number 1 Band Sol'Jibe Partners With Adva Mobile To Start The Sol'Jibe Mobile Community And Fan Club
Text "getsoljibe" to 88704 to Join Sol'Jibe's Mobile Community and Purchase Music, Video, Merchandise, and Tickets

HANA, HI, December 03, 2009 /24-7PressRelease/ -- In the current music industry climate, more and more artists are turning to unconventional marketing tactics that used to only be available to bands backed by major labels. With a mobile infrastructure built and maintained by Adva Mobile, Sol'Jibe is expanding onto their fans cell phones and creating new revenue streams.

"I can't believe we can communicate with our fans through their mobile phones," says Tim Snider, Sol'Jibe singer/songwriter/guitarist/violinist. "I wish we had the opportunity to do this 5 years ago when we formed the band. To be able to text updates to our fans and sell music, merchandise and tickets through their mobile phones is amazing."

Sol'Jibe has been touring the US since the early Summer and is continuing their travels in support of their latest record, "Raices Nuevas", currently available as a digital download on iTunes and at MajorHana.com. "Raices Nuevas", the band's fourth record and it's debut on Hawaiian based independent label, Major Hana Records, will be distributed in stores in early 2010 through Fontana/Universal Distribution.

"We are about to launch the redesign of the new web site (www.soljibe.com) and there is a link on the front page to join our mobile community and fan club." says Sol'Jibe's saxophone player and resident in house web guru James Hoover. "It really opens up a lot of new avenues for the band to create niche products to sell to our fans. Currently we have sold V.I.P. tickets to our shows with added premiums including signed posters, more desirable seating placement, and entrance in to the after party at a club near the venue, on our mobile site through Adva Mobile. Time is a precious commodity. No one wants to take the time out of their day to drive to a ticket outlet and get a pre-sale ticket during their lunch break no matter how much money they may save by doing so. With the Adva Mobile platform, fans can get their tickets while they are waiting in line to get their lunch instead. Plus it is all paperless except for a single sheet we print out and give to the will call desk. The only thing the fan has to do is show the ticket agent the confirmation number sent to them via a text message."

Sol'Jibe's manager, Jonathan Block adds, "In the present culture of the music business and the technology that drives both the creation and distribution of content there are changes happening literally every day. The mobile space is now the best way for bands and brands to reach out to their fans and distribute content, merchandise, and sell tickets. With 4.3 billion cell phones in the world and 16% of that number capable of getting on the Internet, it doesn't take a rocket scientist to realize this is where we are going. For instance, Japan, a country that is 3 to 4 years ahead of us in mobile technology sold over 30% of their national retail output through the mobile industry last year, the number in the US was less than 2%. Also, there have been a number of major Mobile industry announcements recently, including Google's $750 million dollar acquisition of Mobile advertiser Admob, and Sony Music's announced plans to optimize the web destinations of its artists for viewing on mobile phones, that further illustrate this point. More and more people are grasping on to the notion that they don't have to spend money on gas, and take the time out of their day to purchase goods and services. Adva Mobile is by far the leader in mobile software technology and the first company to offer bands and brands the opportunity to monetize through the mobile platform."

"Sol'Jibe and their management Major Music are representative of our most innovative mobile pioneers," said Jack Kelly, CEO of Adva Mobile. "They understand how fans want to be connected to their band anytime and anywhere - and that's on their mobile phones. Sol'Jibe can communicate to their fans before, during and after the show - from the stage or from the tour bus. This is a great way for the band to continue to show theirs fans how much they are appreciated."

With their dedication to finding and implementing new technology to create deeper experiences for fans, Sol'Jibe is rapidly becoming one of the country's favorite touring bands. With comparisons to the Dave Matthews Band and the Afro Cuban Allstars, Sol'Jibe incorporates rhythms and beats from cultures around the world in their pursuit of spreading their music and life experiences to new and old fans alike. Today's mobile technology is helping them do just that in exciting new ways.

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About Sol'Jibe: Sol'Jibe, the number 1 band from the Reno/Tahoe area for the past 3 years, are now poised to break on to the International touring circuit.

Blending American roots, world beat, and Latin rhythms into an inspired sound that has been dubbed "World Pop," Sol'Jibe creates a high-energy performance that gives its audiences an irresistible desire to dance. Their eclectic sound draws from extensive travels to Spain, Cuba, and Central America where they studied folkloric rhythms and culture.

Sol'Jibe has been honored to provide musical support for such acts as Michael Franti, Robert Randolph, and Steel Pulse, while independently staging upwards of 200 festivals and shows yearly across the United States, Mexico, Canada and Cuba.

"Sol'Jibe proved itself one of the hardest working and most delightful new finds...winning new fans every time [they] played." (Honest Tune: The American Journal of Jam & Roots.) The group also strongly believes in musical education and has provided clinics and performances throughout the western United States to students at High Schools and Colleges, and community groups comprising all age groups and demographics, since 2005.

Sol'Jibe's high-energy percussive sound and musical innovation was inspired by a trip to Spain in 2002 where classically-trained violinist, lead vocalist/songwriter, and guitar player, Tim Snider had a clear vision of fusing diverse styles of music. His open approach to writing and arranging drove him to choose these diverse and exceptional musicians from the acclaimed Jazz Department at the University of Nevada, Reno in pursuit of his goal: saxophonist James Hoover, keyboardist J. Cowell, bassist Fernando Flores, and drummer Justin Kruger.

A solid grass roots following and consistent touring have provided the foundation for Sol'Jibe to gain national momentum and international recognition. With a new team of management, booking agency, and record company having been assembled over the past 6 months, and the upcoming release of their fourth album, "Raices Nuevas", Sol'Jibe will be taking their live show on the road throughout North America and around the globe. It is apparent that Sol'Jibe is not only maintaining their initial spark of inspiration and drive, but are further pushing the boundaries of independent music and fusion.
For more information contact Jonathan Block, Manager, majorhana@aol.com, 808-248-7549.

About Adva Mobile: Adva Mobile provides a software service that enables music artists and advertisers to create closer relations with their audience through mobile fan clubs. The experience includes mobile messaging, mobile presence (mobile Internet pages), mobile social sharing features, and mobile content fulfillment. The service is free to the fan, and a revenue generator to the band.
For more information contact Jack Kelly, CEO, jackk@advamobile.com or 508-740-3359.

About Major Music: Major Music LLC, (management and parent company) has an innovative vision when it comes to art and creating content. By bringing together musicians, songwriters, filmmakers, artists, brands, and bands, MajorHana.com, Major Hana Records (distributed by Artist Garage/ Fontana/ Universal), Nice One (sportswear and clothing) and Major Hana Productions (music video, television, and film production) provide artists with a unique home base, a family of experience where they can fully express themselves, grow, and build long careers that impact our world.
For more information contact Peter Monroe, VP Publicity, majorhana@aol.com, or 808-248-7549.

Press Release Contact Information:

Peter Monroe
MajorHana.com
VP Publicity
Box 595
Hana, HI
USA 96713
Voice: 808-248-7549
Website: Visit Our Website